Metro Manila Men’s Tiong Lian Basketball Association
Metro Manila Men’s Tiong Lian Basketball Association is one of the most established Filipino-Chinese basketball leagues in the country. Scroll helped translate that legacy into content that felt relevant to a younger audience while still respecting the history that made the league matter.
RESULTS
GALLERY
CHALLENGE
The league already had history, but history alone does not fill seats. The account needed content that could connect long-time supporters, families, and younger fans who consume the sport through short-form media.
SERVICES
- Social Media Management
STRATEGY
Overall
Scroll studied the game, identified the moments fans care about, repurposed long-form game footage into short-form highlights, and sent team members to games to capture in-person action while the season was live.
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